Visitor Satisfaction at Cheongwadae Approaches 90%

Cultural Heritage Administration Cheongwadae Public Opening Promotion Team Satisfaction Survey
Building and Natural Green Space Preservation Chosen as Management and Operation Priorities

On the 23rd, citizens visiting Cheongwadae in Jongno-gu, Seoul, are touring the interior of the Yeongbingwan. The Cultural Heritage Administration began additional public access to the Yeongbingwan and Chunchoogwan interiors among the facilities within the premises starting on the day marking two weeks since Cheongwadae's opening. Photo by Kim Hyun-min kimhyun81@

The satisfaction rate of visitors to Cheongwadae (the Blue House) was found to be close to 90%.

The Cultural Heritage Administration's Cheongwadae Public Opening Promotion Team conducted a satisfaction survey from the 22nd to the 26th of last month targeting 1,000 visitors aged 15 and older. Among respondents, 89.1% gave positive feedback. 'Very satisfied' accounted for 38.7%, 'Generally satisfied' 37.5%, and 'Somewhat satisfied' 12.9%. When asked about their willingness to recommend the visit to others, 44.3% answered 'Definitely yes,' 31.4% 'Mostly yes,' and 11.8% 'Somewhat yes.' The most satisfying aspects were walking and viewing the landscaping within the Cheongwadae grounds (61.8%) and indoor tours of the Main Building and Reception Hall (28.3%).

Sixty percent of respondents were female. The age groups with the highest representation were those in their 60s (21.6%), 50s (18.2%), and 20s (17.1%), in that order. By region, residents of Seoul and Incheon/Gyeonggi accounted for 40.6% and 33.3%, respectively. The main reason for visiting was curiosity about the president’s working space (36.9%). The fact that the space was opened to the general public for the first time (29.0%) and interest in the historical connection with Gyeongbokgung Palace (11.8%) followed.

On the 11th, citizens visiting Cheongwadae in Jongno-gu, Seoul, are touring Sangchunjae. The Cheongwadae opening event allows only those who won the online application to visit six times a day from 7 a.m. to 7 p.m., with 6,500 people each time, totaling 39,000 visitors daily until the 22nd. Photo by Kim Hyun-min kimhyun81@

When asked about priorities for the management and operation of Cheongwadae, 64.3% chose preventing damage and preserving buildings, natural green spaces, and trees. Operating programs that highlight historical significance and symbolism accounted for 23.8%. Regarding future use and management directions, 40.9% preferred preserving the original form as it is, reflecting the living history and life of the president. Creating a modern historical and cultural space preserving history and national heritage was chosen by 22.4%, and establishing new cultural and artistic spaces such as museums and exhibition halls recorded 15.2%.

Regarding the utilization plans for individual buildings such as the Main Building and Reception Hall, the most common opinion was to use the spaces while faithfully reproducing their original appearance. The building receiving the most responses was the Main Building (72.5%), followed by the Presidential Residence (68.5%), Reception Hall (60.8%), and Chunchoogwan Press Center (59.9%). For major green spaces such as the Grand Garden and Nokjiwon, more than 60% preferred maintaining them as landscape preservation areas with lawn protection rather than using them as venues for popular music performances or traditional cultural festivals.

A representative from the Promotion Team stated, "Based on the results of this survey, we plan to develop Cheongwadae not just as a simple space but as a place that offers a special experience to the public."

This content was produced with the assistance of AI translation services.