Hankook Tire Launches Global Strategic Brand 'Laufenn' in Korea

Equipped with Quality Competitiveness, Performance, and Reasonable Price

[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (Hankook Tire) announced on the 12th that it has newly launched its global strategic brand 'Laufenn' in the domestic market.

Laufenn is Hankook Tire's global strategic brand designed to satisfy the diverse preferences and lifestyles of consumers worldwide who pursue rational consumption. It is characterized by maintaining excellent quality competitiveness and performance while offering reasonable prices. It has already proven its technology to consumers by selling more than 7 million units annually in 80 countries worldwide, including advanced automotive markets such as Europe and the United States.

Through this domestic launch, Hankook Tire introduces a total of three all-season tire products: S Fit AS, G Fit AS, and X Fit HT. These products are manufactured at Hankook Tire factories (Daejeon, Geumsan) and will continue to expand competitiveness based on stable supply.

The S Fit AS is an ultra-high-performance comfort tire that provides excellent high-speed handling performance, a smooth and comfortable ride, and quietness. It features an asymmetrical pattern design and offers efficient drainage through four wide straight tread grooves (the tire surface in contact with the road), enhancing braking power and driving performance on wet roads.

The G Fit AS is a daily comfort tire that provides optimal driving performance all year round, from summer rain to winter. It applies a compound optimized for long mileage and uses optimized profile technology to evenly distribute the tire contact surface weight, minimizing irregular wear and improving mileage performance.

The X Fit HT is an on-road SUV tire that combines ride comfort and durability. Through 3D vibration analysis technology, it enables quiet driving during operation, and the Tie-Bar technology connecting the blocks enhances steering stability and durability during high-speed cornering. Additionally, the zigzag groove design on the tread provides excellent traction and braking power, delivering high driving stability.

Meanwhile, Laufenn actively engages in sports marketing by officially sponsoring the UEFA Europa League, a football competition among top European pro league teams, and Major League Baseball in the United States. It also strengthens communication with consumers worldwide through more than 20 Laufenn websites built in major regional languages, including Korea, Europe, and the United States.

This content was produced with the assistance of AI translation services.