"United by IU" HiteJinro's 'Chamisul x Evejari' Collaborative Marketing

Limited Sale of 600 ‘Isulbangul Cooling Cushions’ for the Summer Season

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 12th that its soju brand "Chamisul" is collaborating with the bedding brand "Evezari" to release a limited edition "Dewdrop Cooling Cushion" for the summer season.

This limited edition merchandise is inspired by the dewdrop, a symbol of Chamisul, and applies Evezari's unique cooling contact material to create a cool cushion even in summer. The Dewdrop Cooling Cushion will be sold in a limited quantity of 600 units starting from the 14th through HiteJinro's Ddukkeobsanghoe, nine Evezari directly operated stores nationwide, and Evezari's online channels. The price is 65,000 KRW.

This collaboration originated from IU, who is currently serving as the brand model for both Chamisul and Evezari. IU has been a model for Chamisul for a total of eight years and has also been modeling for Evezari since last year. Previously, HiteJinro collaborated with the jewelry brand J.ESTINA and IU's modeled brand last year.

A HiteJinro representative stated, "We made a new attempt together with Evezari by utilizing the Dewdrop character symbolizing Chamisul's clean brand image," and added, "We will continue to carry out various marketing activities leading the market as Korea's top brand."

This content was produced with the assistance of AI translation services.