GS Retail×Modehouse Join Hands for 'Fan-Participatory Idol Production'

"Supporting Cultural Industry Development... Becoming Culture Retail That Provides New Experiences to Customers"

Lee Jeong-pyo, Head of Marketing at GS Retail Platform B/U (fourth from the left), Baek Kwang-hyun, Vice President of Mode House (third from the left), and members of the girl group tripleS are taking a commemorative photo after the agreement ceremony.

[Asia Economy Reporter Yuri Kim] Consumers can now participate as 'idol planners' through nearby convenience stores.

GS Retail announced on the 12th that it signed a business agreement on the 11th with entertainment planning startup 'Modehouse' to promote 'fan-participatory idol production' and create mutual synergy. The agreement ceremony took place at the GS25DXLAB store in Gangnam-gu, Seoul. Key representatives from both companies attended, including Lee Jung-pyo, Head of Marketing at GS Retail Platform B/U, and Baek Kwang-hyun, Vice President of Modehouse.

Modehouse is a startup established with the goal of building an open architecture entertainment ecosystem. It pursues a production process centered around fans for all artist-related activities and is currently preparing a new girl group project called 'tripleS.'

tripleS is a new girl group aiming to be a fan-participatory idol group. Moving beyond the one-way idol operation centered on agencies, it operates in a two-way manner where fans participate in planning. Using non-fungible tokens (NFTs) and blockchain technology-based objects (photocards), fans can directly influence the content production process.

Through this business agreement, both parties will cooperate on key areas including exclusive offline supply of tripleS photocards, content production support and branded content creation and development, tripleS-related product development and sales, online and offline NFT marketing collaboration, and planning of GS25×tripleS pop-up stores.

GS25 plans to exclusively sell tripleS objects (photocards) offline in the second half of 2022 and release set products in collaboration with tripleS. Content featuring tripleS members cooking by combining GS25 products will also be introduced. GS25 intends to launch these dishes as actual products.

This content was produced with the assistance of AI translation services.