Homeplus to Exclusively Sell Rare Cherry Plum for One Month Only in July at Large Mart

Shin Jaehyun, buyer of the Fruits Team at Homeplus, is examining cherry plums displayed at the Homeplus Gangseo branch in Deungchon-dong, Seoul, on the 12th.

[Asia Economy Reporter Jeon Jinyoung] Homeplus announced on the 12th that it will exclusively offer a rare variety of cherry plum, which can only be enjoyed during the month of July each year, at domestic offline large-scale marts.

The new variety of cherry plum, first developed in Australia, is a fruit created by grafting cherry and plum. It is a unique variety popular overseas in countries such as the United States, and has been distributed domestically since 2014. It is a rare fruit with an annual production volume of about 40 to 50 tons. It is harvested every July and is known as a precious variety that can only be enjoyed for about 3 to 4 weeks a year.

The ‘Cherry Plum,’ which contains the red flesh and cherry flavor, becomes sweeter when consumed 2 to 3 days after purchase, as the skin turns dark red during ripening. In particular, its sugar content is about 15 to 20 Brix, which is 30 to 50% higher than that of regular plums.

Homeplus is the only domestic offline large-scale mart to offer cherry plums through a pre-contract with domestic cherry plum farms for 40 tons.

Accordingly, starting from the 14th, customers who pay with one of the nine major event cards will be able to purchase domestic ‘Red-fleshed Cherry Plum (regular price 15,980 KRW)’ at a 50% discount for 7,990 KRW.

Shin Jaehyun, a buyer of the Homeplus fruit team, said, “To sell cherry plums, which are already very popular overseas, we visited cherry plum farms all over the country and signed supply contracts for a significant portion of domestic production. We also planned a discount event so that more customers can enjoy the sweetness of this rare fruit, which can only be tasted during the month of July each year.”

This content was produced with the assistance of AI translation services.