Electroland Sees Increase in Beauty Appliance Purchases with Endemic Transition

Customers are looking at beauty care devices at E-Land Typhoon.

[Asia Economy Reporter Jeon Jinyoung] Electron Land announced that sales of beauty-related home appliances are increasing due to the transition of COVID-19 to an endemic (periodic outbreak of infectious diseases).

According to Electron Land's sales data for June, sales of beauty care devices and hair stylers increased by 133% and 82%, respectively, compared to the same period last year.

Electron Land attributed this to the full-scale transition to the COVID-19 endemic in May, which led to appearance management becoming a daily routine again.

It is also analyzed that increased interest in appearance management regardless of gender and age contributed to this trend. The number of ‘grooming-jok’ men who invest generously in skin care, hair care, and hair removal is increasing, and consumers investing in anti-aging treatments such as lifting from a young age are also on the rise. Especially in summer, when outdoor activities increase due to festivals and vacations, purchases of related home appliances for appearance management seem to have increased.

An Electron Land representative said, “Beauty and hair devices are home appliances that consumers can use daily by themselves without visiting professional shops, so they are loved by consumers who have set management as a routine,” adding, “Electron Land plans to focus on the changing lifestyles of consumers by stocking related products and conducting various promotions.”

This content was produced with the assistance of AI translation services.