"Achieving 1 Billion KRW in Sales"... YeoGyeongHyup Successfully Concludes Women Entrepreneurs' Excellent Products Sales Exhibition

(From left) Lee Jeong-han, President of the Women Entrepreneurs Association; Park Kyung-boon, Special Vice President of the Women Entrepreneurs Association (CEO of Jacomo); Lee Im-yong, Executive Director of Shinsegae Starfield; and Han Mu-kyung, Member of the National Assembly from the People Power Party, visited the W Market site at Goyang Starfield on the 9th to listen to product explanations from female representatives of participating companies.

[Asia Economy Reporter Kim Bo-kyung] The Korea Women Entrepreneurs Association held the 'Excellent Products Sales Exhibition for Women-Owned Businesses: W Market' from the 1st to the 10th of this month, achieving sales of 1 billion KRW and successfully concluding the event.

This sales exhibition was held for ten days as a subsidiary event of the first-ever 'Women-Owned Business Week (July 5th?8th),' which was elevated to a statutory event following the revision of the Women-Owned Business Support Act. The sales event was conducted simultaneously through TV home shopping broadcasts, offline sales exhibitions, and online special promotions.

On the public home shopping channel's 'Women-Owned Business Product Sales Broadcast,' eight products were featured, achieving sales of 20,000 orders.

The offline sales exhibition, titled 'W Market Special Exhibition,' was held from the 1st to the 10th at major domestic retailers including Shinsegae Department Store Gangnam Branch, Hyundai Department Store Pangyo Branch, Happy Department Store Mokdong Branch, Hyundai Premium Outlet Songdo Branch, and Starfield Goyang Branch, with special in-store events.

The online special promotion took place from the 5th to the 8th on LotteON, TMON, and WEMAKEPRICE, with 132 women-owned businesses participating under a vacation concept. A representative from the Korea Women Entrepreneurs Association stated, "It is expected that sales of approximately 1 billion KRW will be achieved through the sales exhibition."

Lee Jeong-han, president of the Korea Women Entrepreneurs Association, said, "This sales exhibition became a successful example of ESG co-prosperity management as major retailers voluntarily participated to help women-owned businesses urgently develop and expand sales channels. In this era of population decline and aging, we hope for continuous interest from the government, public enterprises, and large corporations so that women-owned businesses can become the foundation of national competitiveness."

This content was produced with the assistance of AI translation services.