Medytox Accelerates Entry into Cosmetics Business... Establishes Bio-Beauty Division and Recruits Executives

Appointed Director Kim Miseong, Cosmetics Marketing Expert
Ready to Expand New Business with Health Supplement Division

Medytox 'Neuraderm'

[Asia Economy Reporter Lee Gwan-joo] Medytox announced on the 11th that it has established a Bio-Beauty Division to strengthen new business and recruited cosmetic expert Director Kim Mi-sung as the head of the division.

The establishment of this new department and the recruitment of an executive are interpreted as a signal of Medytox's full-scale entry into the cosmetics market. Medytox previously launched the derma cosmetic brand 'Neuraderm' through its affiliate in 2020, successfully entering the European and Chinese markets. In the health functional food sector, it has continuously accumulated market experience by launching the hangover relief probiotic 'Kan-ui Achim' in 2019, among other products.

Director Kim is a cosmetics marketing expert who earned a master's degree from Michigan State University in the United States and completed an MBA program at Kellogg School of Management. She has handled marketing roles at leading foreign companies such as Cheil Worldwide, Est?e Lauder, and Yuhan-Kimberly, and until recently, she conducted strategic consulting at a global brand consulting firm.

Medytox expects Director Kim to lead the growth of 'Neuraderm' based on her experience, know-how, and global capabilities accumulated in the cosmetics industry. Neuraderm has continuously expanded its product lineup and is fully prepared for full-scale market entry.

Joo Hee-seok, Vice President of Medytox, said, "The cosmetics and health functional food sectors differ from the pharmaceutical market in many aspects such as marketing and distribution strategies, so it is crucial to form a dedicated organization centered on experts. With Director Kim joining the newly established Bio-Beauty Division, along with Director Lee Heon-sik, who is in charge of the health functional food division, we have established an organizational system to lead Medytox's new business." He added, "Since Medytox has continuously invested in these fields, market entry through various products is expected to be possible in the near future."

This content was produced with the assistance of AI translation services.