Hankook Tire Collaborates with BMW Korea on Brand Advertising Campaign
Available on Cable TV, Digital Media, and Theaters Until the 31st of Next Month
[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (Hankook Tire) unveiled the ‘Ventus with BMW M’ advertising campaign, created through a brand collaboration with BMW Korea, on the 11th. This new advertising campaign was conducted to commemorate the 50th anniversary of the launch of BMW’s high-performance brand M, through a meeting with Hankook Tire’s flagship product brand ‘Ventus’.
The campaign vividly captured the BMW ‘M240i’ and ‘M4’, equipped with Hankook Tire’s ultra-high-performance tires ‘Ventus S1 evo Z AS’ and ‘Ventus S1 evo Z’, demonstrating perfect performance while driving.
In particular, set against the backdrop of Hankook Techno Ring, Korea’s largest tire test track in Asia, which newly opened last May, the campaign showcased not only the outstanding performance of the ‘Ventus Super Sport’ but also the diverse performances of BMW high-performance vehicles. The campaign will run until the 31st of next month through cable TV, YouTube, Naver, Kakao, and other digital media, as well as Lotte Cinema theater advertisements.
Hankook Tire’s ‘Ventus S1 evo Z AS’ is the first ultra-high-performance all-season tire launched by a domestic tire company. It combines all performances from dynamic driving performance to ride comfort and quietness.
The ‘Ventus S1 evo Z’ is an ultra-high-performance sports tire that fully demonstrates motorsport DNA. It maximizes handling, grip, and cornering to provide the best performance for customers who enjoy performance driving.
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Hankook Tire and BMW Korea also showcased their exceptional partnership at the BMW M 50th anniversary event held last month. Additionally, since the opening of the BMW Driving Center located in Yeongjongdo, Incheon, in August 2014, Hankook Tire has been the exclusive supplier of tires for test drive vehicles used in track and driving programs for eight consecutive years up to this year.
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