Gmarket to Create 'Donghaeng Market' for Small Business Owners

Small Business Companion Market.

[Asia Economy Reporter Jeon Jinyoung] Gmarket is taking the lead in sustainable support for local small-scale sellers by creating a specialized sales section for small business owners.

On the 11th, Gmarket announced that it has opened and will continuously operate the 'Small Business Companion Market' on its own operating channel.

The Small Business Companion Market is a specialized section that sells products from local small business owners whose product quality has been verified in collaboration with public institutions such as the Seoul Business Agency and the Small and Medium Business Distribution Center. Small business owners can widely promote excellent products by securing large-scale online sales channels, and consumers participate in a virtuous cycle of 'ethical consumption' by contributing to sales activation through their purchases.

Entry into the Companion Market is open at any time to small business owners who have registered products on Gmarket and Auction. After a monthly internal review by the Small and Medium Business Distribution Center, final selection is made for participation, and there is no entry fee. Eligible product categories include fresh, processed, and health foods, daily necessities, fashion and beauty, digital and home appliances, covering all categories.

Consumers can discover excellent small business products through the page. Representative products for July range from food items such as duck bulgogi, young radish kimchi, and boneless jokbal that stimulate summer appetites, to useful household items like glass window robot cleaners, cordless vacuum cleaners, and laundry detergents. There are also beauty care items such as mildly acidic anti-hair loss shampoo, cleansing oil, square block toys, and children's cameras. Products can be purchased at discounted prices when applying benefits like discount coupons.

Lee Siheon, Manager of Gmarket’s Supply Strategy Team, said, “We hope to provide small business owners who face difficulties securing sales channels with opportunities to enter the online market, expanding consumer touchpoints and becoming a driving force to create more excellent products, even if only a little.” He added, “We will continue to strive for true companionship by connecting consumers and sellers and providing information as a platform so that small-scale sellers can sustain their businesses.”

This content was produced with the assistance of AI translation services.