'Lincoln Centennial Lounge'... Concludes with 19,000 Visitors

Lincoln Brand 100th Anniversary Celebration

[Asia Economy Reporter Kiho Sung] Lincoln Sales Service Korea announced on the 11th that it successfully concluded the 'Lincoln Centennial Lounge' exhibition event held to celebrate the 100th anniversary of the Lincoln brand.

The lounge, designed for free viewing by anyone, showcased the entire lineup of Lincoln sport utility vehicles (SUVs), including ▲ the First Class Aviator on the road ▲ the Nautilus, which highlights a harmony of comfort and elegance ▲ the Corsair with its stylish and dynamic design, and the facelifted model of the flagship Navigator scheduled for release in the second half of this year, attracting much attention.

The theme of this event, 'Power of Sanctuary,' reflects Lincoln's brand message aiming for the 'ultimate comfort' enjoyed in one's own sanctuary, which was well integrated throughout the venue, decorated like a luxurious study.

At the site, a video introducing Lincoln's electrified concept car 'Lincoln Star' embodying the brand's future and various heritage contents covering Lincoln's 100-year history were presented in multimedia format. Visitors were provided with customized vehicle guidance services through designated professional Lincoln crew members for each model.

Additionally, the Lincoln website and official Facebook channel operated a 'Virtual Tour' service, enabling customers who could not visit the venue in person to experience the event vividly as if they were there.

The exhibition, held from the 2nd to the 10th at Shinsegae Central City, recorded a cumulative visitor count of approximately 18,000.

This content was produced with the assistance of AI translation services.