Premium Imported Meat Sales Begin This Month

Lotte ON's Max Exclusive Zone.

Lotte ON's Max Exclusive Zone.

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[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 8th that the ‘Max Exclusive Section,’ which sells bulk products from Max, Lotte Mart’s warehouse-style discount store, is receiving a positive response.


According to Lotte ON, sales in the Max Exclusive Section increased by 60% year-on-year in the second quarter. This figure is about three times higher than that of the first quarter. Lotte ON launched the Max Exclusive Section last April, offering high-demand bulk items such as Max 3-ply kitchen towels, premium toilet paper, sanitary bags, and rubber wrap nitrile gloves at prices approximately 20% lower than those of general large supermarkets.


Starting this month, Lotte ON will begin selling premium imported meat, a popular product at Lotte Mart Max. Considering freshness, frozen products will be operated on a trial basis first, with plans to gradually expand the product lineup. To commemorate the online sale of Max imported meat, Australian steamed short ribs and U.S. LA-style beef flower ribs will be introduced. These products can be received as frozen items nationwide, except in island and mountainous areas and Jeju region.



A Lotte ON official said, "In anticipation of increased demand for bulk products in this era of high inflation, we are strengthening Max products, Lotte Mart’s warehouse-style discount store. Including Max, we plan to develop and introduce various bulk products to meet customer demand."


This content was produced with the assistance of AI translation services.

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