Yang Ji-eul, CEO of TVING, Discusses the Future of K-Content with Students from Prestigious U.S. Universities

Part of the 'Loader Program' at the University of Pennsylvania, USA

On the 4th, TVING held a corporate briefing session on the theme of 'K-Content Business Strategy.' CEO Yang Ji-eul (first from the right in the back row) is seen taking a commemorative photo with MBA students from the University of Pennsylvania, USA.

[Asia Economy Reporter Minyoung Cha] Domestic online video service (OTT) TVING announced on the 5th that MBA students from the University of Pennsylvania visited on the 4th and held a corporate briefing under the theme of ‘K-Content Business Strategy.’

This event was organized as part of the University of Pennsylvania’s ‘Lauder Program.’ The Lauder Program is a course that allows students to simultaneously earn an international studies master’s degree along with an MBA from the Wharton School.

At the event, master’s students in the Korean track of East Asian and Southeast Asian regional studies visited TVING to gain insights into the K-content industry, which is expanding its influence on the global stage. Questions mainly focused on the global competitiveness of K-content, content production systems, and strategies for expanding target audiences.

TVING CEO Yang Ji-eul responded to questions about expanding K-content’s target audience and future original content investment strategies by saying, “TVING, which started as a catch-up platform for CJ ENM channels targeting young generations, has shown growth of more than three times in just over a year centered on its own original content. We believe there is very high potential for further growth and expansion,” adding, “Our goal is to broaden the customer base and convert to a more diverse viewership.”

Regarding global strategy, he stated, “I believe K-content is making its move globally with its inherent authenticity and appeal,” and added, “We plan to pursue growth strategies based on the unique storytelling competitiveness of K-content.”

When asked about breakthroughs for creating new and fresh content unique to TVING, he answered, “Long ago, CJ ENM’s flagship channel tvN began creating a new trajectory for K-dramas that had not been attempted before,” and continued, “Since the themes and genres of Korean dramas have become very diverse, we want to create opportunities to introduce a wider variety of genres through TVING beyond those currently popular globally.”

CEO Yang Ji-eul said, “I am pleased to see the interest of next-generation leaders who will lead global business in K-content and platform strategies,” and added, “Going forward, TVING will strive even harder to realize the vision of becoming the number one K-content platform.”

This content was produced with the assistance of AI translation services.