CU Launches Chili Crab Pizza and Hot Dog... "Collaborative Product with Singapore Tourism Board"

Limited Release of 20,000 Packs of Bichenhyang Beef Jerky

Refrigerated home meal replacement (HMR) featuring chili crab and Bichenhyang beef jerky introduced by CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 4th that it will collaborate with the Singapore Tourism Board to introduce refrigerated home meal replacements (HMR) featuring chili crab and Bichenhyang beef jerky.

The Singapore HMR will be launched in two types: pizza and hot dog. The chili crab pizza is topped generously with chili crab salad, shrimp toppings, and mozzarella cheese on a tortilla pizza base, while the chili crab hot dog features shrimp tempura, cheese, and chili sauce inside a soft hot dog bun.

The barbecue-flavored and chili-flavored beef jerky from Singapore’s handmade jerky brand Bichenhyang will also be offered in a limited quantity of 20,000 units each. Bichenhyang jerky is made by spreading meat widely on a bamboo sieve, applying a special sauce, and smoking it, making it a must-try local specialty when traveling.

This is the second time CU has introduced products in collaboration with the Singapore Tourism Board. In June last year, CU launched three types of convenience foods consisting of lunch boxes, hamburgers, and sandwiches. These products gained popularity among customers who had long awaited overseas travel, achieving cumulative sales of 300,000 units within three months. In particular, the chili crab burger, filled with shrimp patties and chili crab sauce, ranked first in sales in its category for three months immediately after its release.

A BGF Retail official said, “We expect these collaborative products to be very popular, especially among customers planning trips to Singapore, and we focused on replicating the authentic local flavors. We will continue to introduce high-quality products so that people can enjoy representative dishes from various countries at convenience stores near their homes.”

This content was produced with the assistance of AI translation services.