Samsung Financial Affiliates Unveil New CI "Adding a Young and Flexible Image"

[Asia Economy Reporter Changhwan Lee] Samsung's financial affiliates unveiled a new Korean and English CI (Corporate Identity) excluding the existing oval mark on the 30th.

The new financial company CI visualizes a rounder and softer feeling compared to the old logo, using lowercase letters and a friendly font.

Following the CI change, Samsung financial companies will produce and distribute the "Samsung Financial Design Guidebook" and proceed with replacing BI (Brand Identity) and CI on outdoor signs, websites, and more according to the guidebook standards.

First, the outdoor signs of the Seocho building, which houses the headquarters of Life, Fire, Securities, and Asset Management, and the Samsung Financial Campus in Seocho-dong, a joint training facility for financial companies, will be replaced by the 1st of next month.

Additionally, the replacement of signs on buildings housing Samsung financial companies scattered nationwide, customer guidance materials, various internal paper forms, and the application of the new CI in internet and mobile environments will be carried out sequentially from July onwards according to each company's situation.

Moreover, the CI change work for subsidiaries and overseas branches of Samsung financial companies is also scheduled to be applied sequentially from mid-July.

For subsidiaries, flexible application of maintaining or changing the existing CI will be made depending on each company's situation, and for overseas branches, instead of immediately replacing the existing oval mark, a gradual replacement plan will be implemented through parallel use for 1 to 2 years based on each company's judgment.

Samsung financial companies also introduced new business cards to convey the new changes and youthful image of Samsung Finance to customers.

While the existing white business cards conveyed cleanliness, the newly added blue cards emphasize trustworthiness and financial expertise. The yellow cards express a warm and soft image, and the green cards highlight ESG and social contribution characteristics, actively utilizing the four sub-colors of Samsung Financial BI.

A Samsung Finance official stated, "Through the new BI and CI, Samsung Finance has added a young and flexible image to the existing trust and stable image of Samsung, giving a sense of 'newness.' Going forward, Samsung Financial Networks will continue to implement its vision and commitment to enhance synergy and expertise among financial companies and expand the financial ecosystem."

This content was produced with the assistance of AI translation services.