Sancheong-gun Promotes Wellness Travel at 'Gyeongnam Tourism Expo' ... Changwon Convention Center

Promotion of Major Tourist Attractions, Herbal Festival, and 2023 Expo

Jungsan Duryu Ecological Trail, Sancheong-gun.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Sancheong-gun, Gyeongnam, will participate in the ‘Gyeongnam Tourism Expo,’ where Gyeongnam’s tourism information can be viewed at a glance, to promote tourism activities.

The Gyeongnam Tourism Expo is hosted by Gyeongnam Province and Changwon City and organized by the Gyeongnam Tourism Expo Secretariat.

The expo, held from the 30th to July 2nd at the Changwon Convention Center, will feature 100 local government bodies and tourism companies from the Gyeongnam area showcasing tourism, history, culture, and festivals, along with a tourism trade fair providing opportunities for consultations with overseas companies.

Sancheong-gun will highlight wellness travel destinations with themes centered on Hwangmaesan Mirinae Park and Jirisan Jung-sancheong Duryu Ecological Exploration Trail.

While actively promoting Sancheong as a travel destination where emotion and romance coexist, they plan to increase recognition among the 20s and 30s generation through SNS events.

Additionally, a joint booth with the Expo Organizing Committee will be operated to promote the 22nd Sancheong Herbal Medicine Festival held this September and the 2023 Sancheong World Traditional Medicine Anti-Aging Expo, held for the first time in 10 years.

The joint booth is themed ‘Korean Herb & Cosmetic.’ It will introduce cosmetics made using Sancheong herbs and conduct various linked events such as cosmetic experiences and SNS subscription events.

Sancheong’s distinctive agricultural and specialty products, including Sancheong beer, wild ginseng liquor, and Sancheong agricultural specialty basket sets, as well as herbal anti-aging products like balloon flower syrup, tea, and liquid extracts, will also be exhibited to widely promote ‘Sancheong, the home of herbal wellness.’

A county official said, “Sancheong-gun, the home of herbal anti-aging healing, has not only beautiful and relaxing tourist spots but also various cultural tourism resources where visitors can stay and rest,” adding, “We will continue to strive to raise the recognition of Sancheong as the number one anti-aging wellness travel destination and attract tourists.”

This content was produced with the assistance of AI translation services.