Amorepacific Primera Opens 'Chilling Cooling Popup Store'

[Asia Economy Reporter Moon Hyewon] Amorepacific's Primera announced on the 28th that it will launch a 'Chilling Cooling Pop-up Store' to cool down the summer heat.

The pop-up store is composed of various experience zones where visitors can try Primera's representative summer season products, 'Organience Watery Essence' and 'Alpine Berry Watery Soothing Gel Cream.' It will be operated for two weeks until the 10th of next month at 'Seongsu Yeonbang,' a complex cultural space located in Seongsu-dong, Seongdong-gu, Seoul.

Visitors to the pop-up store are greeted by displays reminiscent of a surfing beach and booths in a clear blue color that seem to cool down the urban heat. In the 'Chilling Zone,' decorated with Organience Watery Essence, visitors can enjoy beach games, while in the 'Cooling Zone,' themed around Alpine Berry Watery Soothing Gel Cream, quiz events are held. There is also a 'Helinox Photo Zone' where visitors can see the recently popular 'Primera X Helinox Limited Edition' from a unique collaboration.

There is also an opportunity to be the first to experience the 'Organience Watery Essence Mist,' scheduled for release next month, and the summer limited edition product 'Organience Watery Essence Jumbo.' Additionally, visitors who complete all five missions given on-site can receive a 'Chilling Cooling Experience Kit' composed of Primera's representative summer products. Photos taken on-site can also be printed instantly and kept using the photo printing kiosk.

This content was produced with the assistance of AI translation services.