Strengthening Senior-Friendly Services... Hana Bank Establishes 'Active Senior Advisory Group'

Operation of Advisory Panel on Elderly Customer Composition Until Year-End

Park Young-mi, Head of Customer Happiness Division at Hana Bank (third from the left in the front row in the photo), is taking a commemorative photo with the 'Active Senior Advisory Group.' (Provided by Hana Bank)

[Asia Economy Reporter Minwoo Lee] Hana Bank is establishing a separate advisory group to strengthen support for the elderly and financially vulnerable groups.

Hana Bank announced on the 28th that it will operate this new "Active Senior Advisory Group."

The advisory group will consist of customers aged 55 to 69 with various occupations such as self-employed, office workers, housewives, and freelancers, and will be active for six months from next month until the end of the year. They will directly experience Hana Bank's financial products and services dedicated to the elderly, provide senior financial ideas, suggest services considerate of financially vulnerable groups, and propose measures to protect and improve convenience for elderly financial consumers. Additionally, regular focus group discussions (FGD) on the theme of "Finance considerate of financially vulnerable groups" will be held.

Park Young-mi, Head of Customer Happiness Division at Hana Bank, stated, "In an era where quickly and effectively reflecting the voices of elderly customers, known as Smart Seniors and Active Seniors, into management is a corporate competitiveness, we will realize the group's new vision of ‘Finance Connected to Everyone as One’ through the new image of Hana Bank that actively incorporates the proposals of the Active Senior Advisory Group."

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