Ziccut Collaborates Uniquely with Vivid Donut... Launches Summer Collection

[Asia Economy Reporter Song Seung-yoon] Shinsegae International's own women's clothing brand g-cut announced on the 27th that it has partnered with the famous dessert bakery 'Vivid' to launch a summer-targeted collaboration collection.

Vivid is a donut brand gaining great popularity with its 'Cronut,' a combination of croissant and donut. G-cut is presenting six summer clothing items featuring Vivid's signature colors, purple and orange. The circus-themed graphics and crayon-like lettering meet g-cut's unique feminine and natural sensibility to create looks that add a summer season point.

The main product, the emoji print T-shirt, features cheerful graphics reminiscent of a circus clown. It is available in various colors such as white, orange, and navy. Made from stretchy material, it offers comfortable wear, and especially when coordinated with jeans or shorts, it creates a casual styling. Other products adding fun to summer coordination include a short cropped logo T-shirt targeting Gen Z tastes, an easy-to-wear graphic hoodie, and a long denim skirt that looks like a retro design.

Various customer events will be held to celebrate the product launch. First, customers who purchase related products at major g-cut stores nationwide will receive a special package. The package consists of a Vivid box reminiscent of a donut box, collaboration stickers, and a g-cut cronut 3+1 coupon. Until the 3rd of next month, a comment event on g-cut's official Instagram will give a total of 10 people g-cut cronut exchange vouchers and T-shirts. The g-cut cronut is a special limited-edition donut released to commemorate this collaboration.

A Shinsegae International g-cut official said, "Since the endemic, products featuring vivid primary colors such as orange, pink, and yellow that brighten the mood just by looking at them have been popular," adding, "We expect a good response as we provide fun and unique experiences through collaboration with a popular Gen Z dessert brand."

This content was produced with the assistance of AI translation services.