ScentOn Conducts Fragrance Marketing at Lifestyle Hotel 'Matier Osiria'

'Aerial view of Mati? Ossiria.'
Photo by Centon

[Asia Economy Reporter Kim Jong-hwa] Premium fragrance marketing specialist Centon announced on the 27th that it will collaborate with Hanwha Hotels & Resorts to introduce fragrance marketing at the new hotel chain 'Mati? Osiria.'

'Mati?' is a lifestyle hotel brand newly launched by Hanwha Hotels & Resorts. To gently familiarize customers with the new brand and to help visitors gain the energy and fresh inspiration they need in their daily lives, Centon's fragrance marketing service has been adopted.

The scent that can be felt the moment you enter the Mati? lobby is 'Mati? Blue,' a citrus floral fragrance that perfectly captures the comfortable and serene atmosphere of the Busan Gijang beach, developed by Centon's fragrance research lab.

Centon designed the scent experience throughout the lobby using its proprietary technology and top-tier scent technicians, allowing customers to experience Mati?'s emotions and brand identity through fragrance.

Scheduled to open on the 1st of next month, Mati? embodies a resting place where different textures of life coexist. Located within the Osiria tourism complex, a marine leisure city in Gijang-gun, Busan, it offers convenient access to famous tourist destinations. More than 80% of its 200 rooms are suites accommodating four guests, making it ideal for families.

Yoo Jung-yeon, CEO of Centon, stated, "We introduced the brand through fragrance at the hotel lobby, the first point of contact for customers visiting Mati?, allowing them to feel comfort and relaxation through scent. We hope that the experience at Mati?, through the Mati? Blue fragrance, will remain a special and precious memory for our customers."

This content was produced with the assistance of AI translation services.