"Everyday Health Management" Nudge Healthcare's 'Cashwalk' Surpasses 18 Million Downloads

[Asia Economy Reporter Kim Bo-kyung] Nudge Healthcare announced on the 23rd that its health management application (app) Cashwalk has surpassed 18 million cumulative downloads.

Cashwalk is a digital healthcare app officially launched by Nudge Healthcare in February 2017. Under the company philosophy of motivating users' health behaviors to help manage and prevent chronic diseases such as obesity, diabetes, and hypertension, it provides various healthcare services.

In particular, the 7-day app retention rate of users remains high at 60%, supported by rewards that help habituate health management. The service overall applies monetary rewards provided upon achieving health goals and a "promotion network" that encourages each other's healthy daily lives, leading to consistent app usage.

As the service portfolio expanded, the influx of users hoping for simple health management through a single app steadily increased.

Within one year of launch, the monthly active users (MAU) exceeded 2 million, followed by the launch of mindfulness services (mental care), Cashdoc (health management), diet (dietary habit management), Teamwork (B2B and B2G platform), and SNS certification shot features (promotion network).

Na Seung-gyun, CEO of Nudge Healthcare, said, "Cashwalk aims to be a national integrated health management app that helps users make better choices for their health. Having grown into a super app responsible for the health of 18 million users, we will contribute to popularizing health management in daily life with high-quality services."

This content was produced with the assistance of AI translation services.