Lotteria Introduces 'Double Hanwoo Bulgogi Burger' and 'Hanwoo Truffle Mushroom Burger'

[Asia Economy Reporter Moon Hyewon] Lotte Ria has launched two new Korean-style K-burger products to celebrate the 30th anniversary of its signature menu item, the Bulgogi Burger.

Lotte Ria announced on the 23rd that it has released the ‘Double Hanwoo Bulgogi Burger,’ consisting of two Hanwoo patties, and the ‘Hanwoo Truffle Mushroom Burger,’ which features a cream sauce containing about 40% whole button mushrooms and truffle oil.

The two new Hanwoo products use brioche buns made with whole wheat yeast fermented at low temperature for 12 hours, which are also used in the existing Hanwoo Bulgogi Burger and Classic Cheeseburger menus. To emphasize the product’s use of domestic Hanwoo beef as the patty ingredient, the buns are stamped with the Hanwoo Association’s certification mark, the ‘Hanwoo Bull Stamp,’ adding a special touch.

By introducing these Korean-style K-burger new products, Lotte Ria plans to consider expanding to overseas markets such as Vietnam in the future.

This content was produced with the assistance of AI translation services.