"Donate 10,000 Won for Safe Driving" Hyundai Motor Company and Korea Transportation Safety Authority Campaign

Hyun Won-ha, Head of Hyundai Motor's Domestic Business Division (right), and Kwon Yong-bok, Chairman of the Korea Transportation Safety Authority, are posing for a commemorative photo after signing a business agreement at the Domestic Business Division office on the 21st.

[Asia Economy Reporter Choi Dae-yeol] Hyundai Motor Company announced on the 22nd that it has signed a Memorandum of Understanding (MOU) with the Korea Transportation Safety Authority to conduct the "Safe Driving Today" campaign.

This campaign will run for three months from the 1st of next month until the end of September. Customers who pledge to drive safely and participate in the challenge will have 10,000 KRW donated per case to a fund. Driver driving history such as rapid acceleration/deceleration and late-night driving frequency will be analyzed, and after the campaign ends, among participating customers whose average safe driving score exceeds 70 points and who have driven more than 500 km, prizes will be awarded through a drawing. Prizes include TVs, camping sets, and car wash vouchers.

Any customer who subscribes to Hyundai's connected car service Blue Link and uses the safe driving habit service within the Blue Link application can participate. The company plans to raise up to 100 million KRW during the campaign period, and the sponsorship funds will be used as asset formation project funds to help establish an economic foundation for children of traffic accident victims.

This content was produced with the assistance of AI translation services.