Shinhan Bank and Chong Kun Dang Health Sign Business Agreement for Collaboration in Finance and Healthcare New Ventures

Digital Innovation in Finance and Healthcare New Business and Online/Offline Marketing Collaboration

[Asia Economy Reporter Yoo Je-hoon] Shinhan Bank announced on the 17th that it has signed a business agreement with Chong Kun Dang Health to jointly promote new businesses by integrating financial and healthcare services. The agreement ceremony took place at the Chong Kun Dang Health building in Yongsan-gu, Seoul, attended by Jeon Pil-hwan, Head of Digital Strategy Group at Shinhan Bank, and Kim Ho-gon, CEO of Chong Kun Dang Health.

The main contents of the agreement include ▲promotion of metaverse-based integrated financial and healthcare service operations ▲joint discovery and promotion of new digital innovation businesses in finance and healthcare ▲collaboration on online/offline joint marketing. In particular, the metaverse-based integrated service will establish a healthcare zone, a health-related space within the Shinhan metaverse, providing useful information on health knowledge starting from the beta service on the 21st.

A Shinhan Bank official stated, "Through this agreement, we expect to expand the ecosystem of the metaverse platform that Shinhan Bank is independently building," adding, "As interest in healthcare such as health and beauty continues to increase, we will utilize Chong Kun Dang Health’s products, content, and information in various ways to present a new cooperation model between financial and non-financial sectors."

This content was produced with the assistance of AI translation services.