The Born Korea Yeokjeon Udon 0410 Introduces Unique Menu Item 'Ubokki' View original image


[Asia Economy Reporter Moon Hyewon] The Born Korea's Yeokjeon Udon 0410 announced on the 17th that it has newly launched ‘Ubokki,’ a soup-style tteokbokki.


The new menu combines udon with tteokbokki recipes to offer a perfect harmony of flavors. Since the end of last month, the menu was pre-launched at some stores for preliminary testing, and according to The Born Korea, it ranked among the top popular menus and received the best response among the menus tested over the past two years.


Ubokki features udon noodles in a gochujang-based tteokbokki sauce, allowing customers to enjoy a harmonious blend of spicy, sweet, and salty flavors, known as ‘maepdanjjan.’ Additionally, crispy gim-mari fried seaweed rolls and square fish cake fries are topped on the chewy udon, creating a variety of textures and an appetizing visual.


Mixing the udon noodles thoroughly with the sauce allows for a more addictive spiciness. Depending on preference, adding various side menus from Yeokjeon Udon and enjoying them with the slightly soupy Ubokki sauce enhances the richness of the taste.



The menu is available at Yeokjeon Udon nationwide, except for some stores.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing