Shinhan Financial Group Renews One-Click Integrated Loan Platform 'Smart Daechul Madang'

Main Screen Layout for Each Group and Integrated App... Customized Optimal Limits and Interest Rates for Each Customer
Additional Preferential Interest Rates for Mid-Interest Loans Among Group Companies and Expanded Product Lineup

[Asia Economy Reporter Yu Je-hoon] Shinhan Financial Group announced on the 16th that it has renewed its group one-click integrated loan platform, 'Smart Daechul Madang,' to enhance customer convenience.

Launched in July 2018 as the first of its kind in the financial sector, Smart Daechul Madang is an integrated loan platform that gathers credit loan products from Shinhan Financial Group affiliates including banks, cards, life insurance, and savings banks, allowing users to check limits and interest rates and apply all at once without installing or switching between each group's applications.

Through this renewal, Shinhan Financial placed Smart Daechul Madang banners on the main screens of each group app and Shinhan Plus, providing customers with a clear overview of optimal limits and interest rates tailored to each individual, thereby further enhancing accessibility and convenience. In particular, customers applying for loan products from Shinhan Card and Shinhan Savings Bank via Smart Daechul Madang will receive an additional preferential interest rate reduction of 0.5 percentage points starting at the end of this month.

Additionally, Shinhan Financial plans to continuously expand the mid-interest loan lineup of each affiliate to accommodate a wider range of customers. A Shinhan Financial official stated, "This renewal focuses on improving customer convenience and strengthening product competitiveness," adding, "We will continue to upgrade the platform to become a customer-centered one-stop financial platform."

Meanwhile, since its launch, Smart Daechul Madang has recorded approximately 26,000 applications and about 164 billion KRW in loan transactions as of the end of April.

This content was produced with the assistance of AI translation services.