Watch LG Uplus Content from the Back Seat of KakaoT Taxi

LG Uplus Builds U+ Communication Infrastructure for Camo RSE
Also Launches Discount Plans Linked to MVNO and Transportation

[Asia Economy Reporter Cha Min-young] LG Uplus announced on the 16th that it has built a communication infrastructure to enable content usage in moving taxis in collaboration with Kakao Mobility, which operates KakaoT, and launched an MVNO (Mobile Virtual Network Operator) plan that allows users to reduce transportation costs the more they use the budget phone.

This collaboration was promoted as part of a memorandum of understanding (MOU) to prepare programs to strengthen customer loyalty for both companies and to revitalize the advertising business. First, LG Uplus will supply communication infrastructure for Kakao Mobility’s Rear Seat Entertainment (RSE) service in vehicles. RSE is a service that allows passengers to watch video content such as movies and dramas in the back seat of taxis and check driving information.

LG Uplus will provide 10,000 communication lines so that content can be streamed through tablets attached for RSE in the back seats of KakaoT taxis. Passengers can use real-time driving routes and various video content without interruption through LG Uplus’s network. LG Uplus plans to expand the communication lines provided to KakaoT in line with the spread of the RSE service.

Additionally, LG Uplus and Kakao Mobility have launched a budget phone partnership plan combining the strengths of both companies. They support small and medium-sized MVNO operators leasing LG Uplus’s network to launch specialized products linked with KakaoT points, helping to revitalize the budget phone market and strengthen the competitiveness of small businesses.

‘Smartel,’ LG Uplus’s budget phone partner, has released products linked with KakaoT points: ▲ Communication X Transportation Double Discount 11GB (KRW 27,900 per month, unlimited voice and text, 11GB data + 2GB daily + data usage at 3Mbps speed after data exhaustion) ▲ Communication X Transportation Double Discount 15GB (KRW 22,400 per month, unlimited voice and text, 15GB data + data usage at 3Mbps speed after data exhaustion), two types.

The new budget phone plans offer greater discounts the longer the usage period and provide KakaoT points monthly. Subscribers can receive discounts ranging from KRW 5,500 to 6,600 for 1?12 months and KRW 7,700 to 8,800 for 13?24 months depending on the plan usage period, and receive points monthly according to their KakaoT grade. Points can be used like cash when using KakaoT’s mobility services such as taxis or designated drivers. From the 16th, a promotion will be held where the first 1,000 people who subscribe to Smartel’s ‘Communication X Transportation Double Discount Plan’ will receive an additional 20,000 KakaoT points.

The two companies plan to continue collaboration in various fields beyond RSE and MVNO partnership plans. They will launch package products combining LG Uplus’s IPTV and mobile-based advertising with Kakao Mobility’s RSE service and pursue new business development such as targeted advertising products using data from both companies.

This content was produced with the assistance of AI translation services.