Lotteria to Launch Metaverse Virtual World 'Ratz Snack Town'

[Asia Economy Reporter Moon Hyewon] Lotteria announced on the 16th that it plans to open a virtual world within a metaverse platform next month, utilizing in-store dessert products.

The virtual world space introduced by Lotteria, called ‘Ratz Snack Town,’ is a village-shaped space created using various 2.5D design techniques with Lotteria dessert menus on the metaverse platform ‘ZEP.’

Lotteria plans to operate customer experience events in each themed zone, consisting of four concept zones: ▲Ratz Theme Park ▲Potato Field ▲Lotcance Beach ▲Cheese Ranch.

They will run a resident recruitment event through official SNS channels and plan to offer diverse attractions such as live tasting sessions within the platform by inviting famous celebrities.

This content was produced with the assistance of AI translation services.