Mom's Touch launches 'Amazing Maekom Mayo Burger'... "Deliciously Spicy"
[Asia Economy Reporter Moon Hyewon]Mom's Touch announced on the 16th that it has launched the 'Amazing Spicy Mayo Burger,' which delivers a delicious spicy flavor through the harmony of spicy gochujang and savory mayonnaise.
The new menu item was developed reflecting dining trends where the core customer base, the MZ generation, relieves stress with spicy food and pursues new flavors such as 'maepdan (spicy and sweet)' and 'maepneu (spicy and greasy)'.
It features a soft and chewy chicken thigh patty, egg fry, cheese, tomato, and lettuce generously packed, with a special Mom's Touch sauce made from a spicy gochujang-based sauce blended with savory mayonnaise to create the most delicious spicy taste.
Three new snack ball side menu items ('Dokkaebi Cheese Ball,' 'Sweet Choco Ball,' and 'Sweet Caramel Ball') were also launched.
The Dokkaebi Cheese Ball is a cheese ball with mozzarella cheese on the outside and potato pieces embedded, maximizing the savory flavor. The Sweet Choco Ball and Sweet Caramel Ball contain hazelnut chocolate jam and caramel sauce with a subtle cinnamon scent, respectively, offering a rich sweetness. The three new snack balls can also be enjoyed as part of the 'Mom's Snack Ball' set, which includes all four types of snack balls along with the existing 'Crispy Cream Cheese Ball.'
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To commemorate the launch of the new menu, Mom's Touch will hold a 'One Day Set Upgrade' event on the 17th, where customers purchasing the 'Amazing Spicy Mayo Burger' single item in-store will be upgraded to a set menu including Cajun seasoned fries and cola.
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