Unlimited 0.9% Discount at Domestic Franchise Stores... Launch of 'Shinhan Card Plee'

Maximum Discount of 0.9% for Credit and 0.3% for Debit Cards with No Limit at All Domestic Franchise Stores

[Asia Economy Reporter Yu Je-hoon] Shinhan Card has launched a new product that offers unlimited 0.9% discount service at all domestic merchants regardless of the previous month's spending performance.

On the 16th, Shinhan Card announced the release of two types of 'Shinhan Card Plee' credit and check cards, a universal discount product that provides up to 0.9% discount at all domestic merchants when using the lifestyle finance platform Shinhan Play, along with additional coupons and frequent user points services.

'Plee' is a shortened form of pLay List, inspired by the idea that a customer's payment history reflects their preferences as a play list. The product service aims to support customers' diverse consumption tastes and accompany their consumption play list.

Plee was launched simultaneously as credit and check cards, offering distinctive services such as coupons and frequent user points along with the all-merchant discount service. First, the merchant discount service is provided without industry restrictions, previous month spending conditions, or discount limits, offering up to 0.9% discount (up to 0.3% for check cards) when using Shinhan Play.

The coupon service supports customers' diverse consumption tastes with discount coupons freely usable across all domestic industries. Discount coupons can be downloaded and used immediately by accessing Shinhan Play. For credit cards, if the previous month's spending is over 400,000 KRW, four coupons per month (total 6,000 KRW discount) are provided; for check cards, if the previous month's spending is over 300,000 KRW, two coupons per month (total 2,000 KRW discount) are provided.

The frequent user points service, fully utilizing Shinhan Card's digital capabilities, is a personalized service tailored to customers. It awards My Shinhan Points based on the number of uses at the most frequently used merchant in the previous month (1,000 points for every 3, 6, and 9 uses, up to 3,000 points per month). This service is provided only if the previous month's spending is over 400,000 KRW (300,000 KRW for check cards).

The Plee credit card is designed in two types: the ▲pLay type, sensuously shaped like the letter L in pLay, and the ▲List type, expressing the three services as daily, weekly, and monthly enjoyment. The check card is designed with characters targeting the main user group of teens and people in their twenties. Additionally, recycled plastic (R-PVC), an eco-friendly material, is applied to all plates of both credit and check cards.

The annual fee is 15,000 KRW for domestic-only credit cards, 18,000 KRW for international (MASTER) credit cards, and none for check cards.

This content was produced with the assistance of AI translation services.