Innocean Launches Advertising Industry's First 'Content Voting Platform' Business

Voting App 'Tteuja' Operator BridgeC Signs MOU with Data Security Firm Fasoo
Linked with Variety Shows... Viewers Participate Directly through Cheers, Quizzes
"Turning Audition Program Fandom into Business... Connecting Content with the App"

Innocean, 'Content Voting Platform' Business.

[Asia Economy Reporter Yuri Kim] Innocean announced on the 16th that it will officially launch the advertising industry's first "content voting platform" business.

Innocean's Media Division stated that it has signed a memorandum of understanding (MOU) with BridgeC, the operator of the voting application (app) "Tteuja," and the data security and blockchain company Fasoo to develop the content voting platform business.

The content voting platform business is conducted in a way that viewers directly participate via a mobile app on various topics such as cheering and quizzes, linked to domestic entertainment audition TV programs. It commercializes the fandom created by audition-type programs by connecting and operating content with the app.

To activate fandom, Innocean plans to analyze viewers and users with its partners and plan various voting topics. At the same time, it will attempt a new form of business by utilizing the voting app "Tteuja" through virtual advertisements, PPL, and YouTube video ads within TV programs.

For example, viewers or users can purchase voting rights called "hearts," which are provided to express their fandom, as paid items in the "Tteuja" app, and it will also operate through reward ads where hearts can be earned by watching advertisements. Users can vote for their favorite TV program participants to cheer them on or participate in the program's direction.

The first TV program to launch this content voting platform collaboration business was Channel A's entertainment program "Steel Troops 2." During the broadcast period, voting was conducted on the "Tteuja" app on topics such as predicting the mission-winning team and the participant viewers most want to support. Over the approximately three-month operation period, the total number of votes reached 8 million. A fixed fandom was formed around some popular participants. As a reward for voting results, LED screen cheering videos were shared on personal SNS, directly communicating with viewers and creating a buzz.

The second project, SBS's "Fantastic Family-DNA Singer," is a new format music show where viewers listen to family songs and guess the star, and viewers can also participate in the guessing through the "Tteuja" app. They can participate in the winner guessing vote and support participants through the "participants you want to see again" vote, which is reflected in the selection of contestants for the championship round.

Kim Jae-pil, head of Innocean's Media Division, said, "As the 'fan-dustry' market, meaning fandom-based business, grows, it is significant that Innocean has attempted a new business model as the first advertising company by utilizing its content network and media assets." He added, "We will continue to achieve meaningful results in new fields by expanding collaboration between the content voting platform and various programs."

This content was produced with the assistance of AI translation services.