11st, Live Broadcast Effect 'Ttokttok'... Cosmetics Sales Increase 6 Times

11th Street's live broadcast 'Beautycle'.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 15th that its live broadcast 'Beautycle' has gained great popularity, resulting in approximately a sixfold increase in sales of beauty brands.

Beautycle is a live broadcast with a beauty class concept, featuring two brands per day over five days each month, and about 30 brands participated over four months. Including brands that were not able to participate in the broadcast but were exposed on the page, the total number of participating brands reached 43.

From February to May, more than 20,000 customers purchased cosmetics worth a total of 1 billion KRW, and the sales of the 30 brands participating in the Beautycle live broadcast surged by an average of 482% compared to before. Each broadcast records an average of about 100,000 views, with the highest viewership reaching approximately 420,000 views for Aekyung Beauty.

An official from 11st said, “Beautycle is differentiated content that maximizes entertainment-type live broadcast elements, breaking away from traditional brand promotions, and many brands are showing interest in participating. We will strive to discover various brands and products so that it can establish itself as a new channel to nurture and grow excellent brands.”

This content was produced with the assistance of AI translation services.