Bodyfriend "Investing 100 Billion KRW in Massage Chair R&D Over the Next 5 Years"

[Asia Economy Reporter Choi Dong-hyun] Bodyfriend announced on the 13th that it will invest 100 billion KRW over the next five years.

According to a survey by the global market research firm Frost & Sullivan, Bodyfriend is ranked number one in the global massage chair market. Since first achieving the top market share in 2017, it has maintained that position to date. Sales have also been steadily increasing.

The massage chair market is rapidly growing worldwide. Along with the global aging trend, interest in health and relaxation has increased after COVID-19, and with the rise of remote work, more people want comfortable rest at home. As a result, Bodyfriend explained that the customer base for massage chairs, which was previously limited to middle-aged and older adults, has now expanded to all age groups.

According to the Financial Supervisory Service's electronic disclosure system, Bodyfriend's sales last year reached a record high of 591.3 billion KRW. Research and development expenses have also steadily increased. Last year, Bodyfriend's R&D expenses totaled 23.8 billion KRW, a 34.5% increase compared to the previous year, accounting for 4.03% of sales. Bodyfriend plans to continue steady investment in product research and development.

A Bodyfriend representative stated, "As a leader in the massage chair market, Bodyfriend is focusing on verifying the health benefits of massage through its core organization, the Medical Research & Development (R&D) Center, while dedicating efforts to developing unprecedented healthcare technologies." He added, "To strengthen global competitiveness and maintain technological superiority, we plan to invest a total of 100 billion KRW over the next five years."

This content was produced with the assistance of AI translation services.