Preparing for Post-Corona... 'Jeju Air' Strengthens ESG Management

[Asia Economy Reporter Yoo Hyun-seok] Jeju Air is taking active steps toward ESG (Environmental, Social, and Governance) management activities to prepare for the post-COVID-19 era.

Jeju Air has designated 2022 as the inaugural year to establish an execution foundation that enables ESG outcomes across overall management and launched an ESG TFT on March 15. Although the aviation industry is facing difficulties, ESG has already become a global trend, and Jeju Air’s strategy is to keep pace with this trend to prepare for the post-COVID-19 era. Jeju Air pilots have united in their commitment to reduce greenhouse gas emissions by improving fuel efficiency and have been conducting the 'Saving the Polar Bears Project' since 2017.

Not stopping there, since 2018, Jeju Air has been conducting voluntary social contribution activities with university students from the Jeju area, picking up trash discarded on Hallasan Mountain, the sea, and beaches to create a ‘Clean Jeju.’ They have also been consistently engaged in community sharing activities. An English volunteer group composed of active flight attendants has been visiting the Jeju Orphanage weekly since 2007, providing English education volunteer services for 15 years.

Jeju Air spares no effort in fostering coexistence with the local community. The airline actively promotes a coexistence model with the region by expanding sales channels for ‘Jeju’ products, enhancing brand promotion, and contributing to the revitalization of the local economy. They continue sales activities to provide practical support to Jeju-based producers and farmers by selling locally produced products such as fresh Hallabong oranges, Jeju black pork jerky, and horse meat jerky as private brand (PB) products. Additionally, transparent management is being strengthened through the establishment of an ‘Internal Transactions Committee.’ In May 2021, the board of directors established the Internal Transactions Committee, deciding to implement fair and transparent reviews of transactions between related parties.

This content was produced with the assistance of AI translation services.