"Leveraging Logistics Expertise to Promote K-Fashion Overseas" Hanjin Unveils New Business Initiative

[Asia Economy Reporter Choi Dae-yeol] Hanjin Co., Ltd. announced on the 13th that it has newly launched a service called "Swoop" to support the overseas expansion of domestic brands.

The service acts as a bridge connecting domestic fashion companies or small and medium-sized merchants seeking to enter overseas markets with leading overseas sales channels. It provides customized logistics services and support to help them establish a foothold in foreign markets, representing a new business model for Hanjin.

The service name "Swoop" is a pun combining the English meaning "to strike quickly" and the Korean word implying an encompassing ecosystem. Hanjin has been recognized for leading the domestic logistics market in the B2B fashion industry. The company expects to offer opportunities for domestic brands to expand overseas based on its specialized delivery expertise and know-how in fashion logistics for department stores, discount stores, and road shops, as well as its global logistics network.

Hanjin also plans to increase collaboration with major domestic and international fashion platforms. For overseas wholesale platforms that require a local corporation for membership, Hanjin will sign contracts under the name of its overseas subsidiaries and promote Korean brands through a joint brand pavilion called "Swoop." The service will initially start by mediating sales to local buyers or providing global export logistics.

The company plans to establish various partnerships within the fashion industry, support participation in offline events, and offer logistics consulting. Going forward, it aims to expand this into a platform-based business equipped with such services and develop into a provider of overseas expansion solutions.

A company official stated, "Based on the know-how gained from this overseas expansion support project, we will strengthen our position as a leading logistics company supporting the overseas business of domestic brands such as K-Beauty and K-Jewelry."

This content was produced with the assistance of AI translation services.