Boryeong Fully Renovates Medical Information Portal 'BR!dge'

[Asia Economy Reporter Lee Gwan-joo] Boryung (formerly Boryung Pharmaceutical) unveiled the fully revamped version of its medical information portal, 'BR!dge 2.0,' on the 13th.

BR!dge 2.0 is Boryung's physician-exclusive information platform that comprehensively provides the latest medical research papers, medical and hospital management information, pharmaceutical data, and schedules of domestic and international academic conferences.

First introduced in November last year, BR!dge has been an image- and video-based information platform that moved away from text- and bulletin board-centered physician portals, delivering diverse medical information visually and intuitively, earning positive feedback from users.

This update improves UI/UX (User Experience/User Interface) design to be more intuitive for user convenience and significantly enhances the content.

The 'BR-Original' introduced through BR!dge 2.0 is original medical content produced by Boryung. It offers tailored information for private practitioners on mild and chronic diseases, procedural lectures such as ultrasound and endoscopy, as well as various information including tax and legal matters. Plans are also in place to provide access to diverse policy information and differentiated online academic events.

Sung Baek-min, Head of Rx Marketing Division, said, “We have fully revamped 'BR!dge,' which has been loved for its visual composition and differentiated content, to further enhance user convenience. By continuously providing high-quality content that is helpful in actual clinical settings, we aim to establish it as an essential information channel for medical professionals.”

This content was produced with the assistance of AI translation services.