SPC Opens Future-Oriented Store 'Lab of Paris Baguette' in Pangyo

Customers are lined up in a long queue in front of 'Lab of Paris Baguette,' which opened in Pangyo, Seongnam-si, Gyeonggi-do, to purchase 'Pangyo Hogam Sandwich,' a product reflecting the unique characteristics of the Pangyo area.

[Asia Economy Reporter Moon Hyewon] SPC Group's Paris Baguette recently opened a future-oriented store called ‘Lab of Paris Baguette’ in Pangyo, applying next-generation strategies of localizing and digitalizing.

Located in front of Pangyo Station in Seongnam-si, Gyeonggi-do, Lab of Paris Baguette opened with a size of 334.22㎡ and 67 seats. It is a directly managed store with a research lab concept reflecting the regional characteristics of Pangyo, where IT companies are concentrated, offering innovative products and services from Paris Baguette.

In line with the area's identity as an IT valley, advanced digital systems were applied throughout the store. Large transparent OLED displays, developed in collaboration with LG Display, were installed on the store sign and interior walls to emphasize visual effects. Various contactless systems for customer convenience both online and offline were implemented, including unmanned pickup boxes and the unmanned payment system ‘Happy Station.’ Seasonal promotional materials and name tags were also replaced digitally, realizing a paperless store and adding eco-friendly value.

From an operational perspective, an ‘AI Smart Order System’ was applied, where AI analyzes various data such as foot traffic, commercial district information, sales data, dates, and weather to determine the optimal order quantity.

This content was produced with the assistance of AI translation services.