Ottogi Launches New 'Ottogi Curry' CF Featuring Song Minho

Ottogi, Song Min-ho 'Ottogi Curry' Advertisement Poster. Photo by Ottogi

[Asia Economy Reporter Song Seung-yoon] Ottogi recently selected Song Min-ho, a member of the group WINNER, as the model for its flagship product, 'Ottogi Curry,' and released a new TV commercial.

The newly introduced advertisement focuses on showcasing the easy and convenient ways to use Ottogi Curry. It features a variety of curry recipes including grilled dishes, fried dishes, stir-fried dishes, and steamed dishes, presented in a lively and entertaining manner through Song Min-ho's vivid expressions and gestures. The Ottogi Curry featured in the commercial was the first product produced by Ottogi when the company was established in 1969.

Starting as a powdered form, Ottogi Curry evolved in 1981 into the retort pouch type '3-minute Curry,' considered the first home meal replacement (HMR) in Korea, and has maintained its position as the market leader ever since. Ottogi has been expanding its lineup by continuously launching curry products that combine taste and nutrition, such as 'Baekse Curry,' which increases turmeric content by more than 50% and includes beta-glucan, dietary fiber, and oats to enhance nutritional value; 'Fermented Turmeric Curry,' reflecting consumers' positive perception of fermented products; and '3-Day Aged Curry,' which uses curry powder made by grinding a 3-day aged sauce and various spices directly.

This content was produced with the assistance of AI translation services.