OB Beer "What is the Small but Certain Happiness for Young Adults? ... A Fridge Full of Alcohol and Snacks"

[Asia Economy Reporter Song Seung-yoon] A survey revealed that 2.5 out of 10 young adults starting their careers chose "a fridge full of side dishes and alcohol" as their everyday 'Sohwakhaeng' (small but certain happiness).

On the 12th, according to the industry, OB Beer’s sparkling beer brand Filgood recently commissioned the online survey company 'Open Survey' to conduct a survey on the theme of Sohwakhaeng targeting 1,000 young adults aged 20 to 32 who are starting their careers. The survey results showed that 24.4% of respondents chose a fridge full of side dishes and alcohol as their own Sohwakhaeng, the highest percentage, followed by "found extra money in clothes worn last season" at 23.9%.

When asked about the source that helps them get through the day, 43.5% of respondents chose "payday." "Family or partner" ranked second with 32.8%. The most needed thing after work was "financial therapy (spending for oneself)" at 22.5%. Next were "calling family or partner" (22%), "watching OTT" (20.4%), and "a sip of alcohol" (17.6%), in that order. Regarding moments of small pleasures in social life, responses included "an empty seat appearing as soon as boarding public transportation" (25.2%), "free time created by a canceled work meeting" (24.3%), and "moments of using the company card" (18.6%).

A Filgood representative said, "Filgood is a brand that supports the Sohwakhaeng of the MZ (Millennial + Generation Z) generation, and through this survey, we were able to gain a deeper understanding of the lifestyle trends of the younger generation," adding, "We will continue to strive to grow as a brand that delivers joy and bright energy to consumers."

This content was produced with the assistance of AI translation services.