11st, Mid-Year Settlement 'June Sipiljeol' Event Held

11st June Monthly Sipiljeol 2022 Half Review Event Poster.

[Asia Economy Reporter Jeon Jinyoung] 11st will hold the monthly Sipiljeol ‘2022 Half Re:view’ event for one day on the 11th. This event looks back on 11st’s first half of the year and showcases the best time deals, Live11, and other major events symbolizing 11st that were popular this year in a condensed format.

According to 11st on the 10th, the fastest-selling product this year on 11st was the ‘Dyson Refurbished Airwrap Complete,’ which sold out 400 units in just 12 seconds, averaging 33 units per second. The single product with the highest daily transaction amount was the ‘Samsung Galaxy S22 Ultra Unlocked 512GB,’ which recorded 8.5 billion KRW in sales. A live broadcast was held on 11st to coincide with the reservation opening. On that day, the total transaction amount for the Galaxy S22 series unlocked models reached 13.2 billion KRW during the two-hour broadcast, achieving record-breaking sales performance.

Due to the non-face-to-face trend, the ‘Gift’ service stood out this year. The top cumulative sales in the gift category was the ‘Sulwhasoo Jaumsaeng Family Month Special Set,’ which was gifted 18,647 times. This averages to 142 gifts exchanged per day.

Customer participation was also remarkable. Up to 34,346 people entered the random raffle events such as Lucky Draw in a single day. The most searched keyword was ‘Return of Pok?mon Bread,’ with a total of 817,703 searches. The highest Live11 viewership was 1.42 million for the ‘Cool J Burger King New Product Live Broadcast.’

The product with the highest cumulative reviews was the ‘KF94 Bium Onami Beak-shaped Mask,’ which recorded a total of 17,531 reviews, averaging 133 new reviews per day. The highest customer satisfaction product with a review score of 4.9 was the ‘Life Extension Multivitamin’ from 11st’s Amazon Global Store.

For the June Sipiljeol, prepared as a mid-year settlement, 11st’s regular brands and products will be fully mobilized through hourly ‘Time Deals’ and ‘LIVE11’ events symbolizing the monthly Sipiljeol. The best products and brands popular among customers during the five Sipiljeol events held this year will be carefully selected and offered as seven ‘Time Deals’ every hour from 11 a.m. to 11 p.m. with discounts up to 57%. Representative products include the Apple Watch 7, Samsung inverter wall-mounted air conditioner, AirPods Pro, Dyson Supersonic, and Legoland admission tickets.

11st’s live broadcasts will be held 12 times every hour from 10 a.m. to 9 p.m. with brands such as Philips shavers, Bebesup, Jeju Air, Samsung Galaxy Book, Amazon, and Dunkin.

This content was produced with the assistance of AI translation services.