Hana Tour Signs Business Agreement for Mutual Cooperation with Hanssem

Collaboration in Joint Product Sales and Joint Event Planning

Hana Tour CEO Song Mi-seon (left) and Hanssem CEO Kim Jin-tae are taking a commemorative photo after the signing ceremony. Photo by Hana Tour

[Asia Economy Reporter Kim Heeyoon] Hana Tour announced on the 9th that it has signed a strategic business agreement to establish a mutual cooperation system with Hanssem.

Through this agreement, both companies plan to jointly develop and sell products through their online and offline sales channels. Additionally, as strategic partners, they will support and cooperate with each other by conducting joint events targeting customers of both companies through marketing alliances.

Considering the recent trend where moving demand is decreasing while demand for remodeling homes during one’s lifetime is increasing, Hanssem plans to explore various collaboration methods, such as developing accommodation or travel products with Hana Tour to provide to remodeling customers during the construction period, Hana Tour explained.

Kim Jintae, CEO of Hanssem, said, “Since the customers of both companies share common keywords such as ‘Home’ and ‘Family,’ if the two companies conduct marketing centered around these keywords together, it can create great synergy.”

Song Miseon, CEO of Hana Tour, stated, “This collaboration between the number one companies in travel and home living is very meaningful, and since there are many things we can try together, we will take this as an opportunity to strengthen customer service by providing new and differentiated experiences to customers of both companies.”

This content was produced with the assistance of AI translation services.