"Like Google and Amazon," LG Uplus Works Like a Startup

Full Adoption of US Big Tech Work Culture
Strategic Assetization of Data and Artificial Intelligence (AI)
Hwang Gyubyul CDO "Securing Product Competitiveness"

LG Uplus held a press conference on the 9th at its Yongsan headquarters in Seoul to announce its digital transformation (DX) strategy, AI and data products, and plans to secure outstanding development talent. Photo by Hwang Gyubyeol, CDO (Chief Data Officer), presenting at the conference.

[Asia Economy Reporter Minyoung Cha] LG Uplus is adopting the work culture of American big tech companies by increasing 'agility' through small organizational units like startups. The company plans to strategically assetize data and artificial intelligence (AI) and transform into a customer-centric digital innovation company.

On the morning of the 9th, LG Uplus held a press conference at its Yongsan headquarters in Seoul to announce its digital transformation (DX) strategy, AI and data products, and plans to secure over 200 development talents. Hwang Gyubyul, LG Uplus Chief Data Officer (CDO), stated, "We will pursue revenue generation using data and AI."

CDO Hwang was recruited when LG Uplus established the ‘CDO’ organization last July to specialize in AI development and data analysis. He was responsible for building data platforms, analysis, and monetization at American companies such as Delta Air Lines, AT&T, and WarnerMedia.

LG Uplus is building its work system focused on customer convenience. The ‘AICC (AI Contact Center)’ product group includes AI callbots, chatbots, and consultation advisors, while the ‘Insight’ product group offers B2B big data services. The ‘Targeting’ product group is in charge of a big data-based product recommendation shopping platform. CDO Hwang explained, "To secure product competitiveness, it is essential to operate agilely and swiftly like a startup."

The organization is also being reorganized into a product-centered agile structure, subdivided into team units. To drive digital transformation, the number of developers will nearly double to 400 by 2024. Approximately 200 excellent developers, including AI and data scientists, data, platform, and software engineers, will be hired. The company plans to internalize development capabilities that previously relied on outsourcing and partnerships and is preparing an industry-academia cooperation internship program.

This content was produced with the assistance of AI translation services.