Lotte Confectionery Launches Advertising Campaign for Sugar-Free Dessert Brand 'Zero'

Lotte Confectionery, sugar-free dessert brand 'Zero' poster. Photo by Lotte Confectionery

[Asia Economy Reporter Song Seung-yoon] Lotte Confectionery announced on the 9th that it will launch an advertising campaign for its sugar-free dessert brand 'Zero (ZERO)'.

The teaser video for Zero is currently airing on YouTube and TV. The main video is scheduled to be released on the 15th of this month. In the advertisement, actress Lee Sung-kyung appeals the characteristics of Zero as healthy and delicious with a stylish and sophisticated image.

Last month, Lotte Confectionery launched five types of Zero products and introduced them first through online and department store channels. They plan to actively promote the brand through TV commercials and on-site POP installations in the future.

The Zero products consist of five items: snacks such as 'Zero Chocolate Chip Cookie', 'Zero Fruits Jelly', and 'Zero Cacao Cake', and frozen desserts such as 'Zero Ice Cola' and 'Zero Ice Choco Bar'. Instead of sugar, erythritol and maltitol are used, and the packaging considers an eco-friendly image by using eco-friendly materials like Protego and FSC-certified paper.

Lotte Confectionery plans to further expand the Zero brand by developing various products such as chocolates and candies in the future.

This content was produced with the assistance of AI translation services.