Golden Blue International Opens 'Blue Moon Brand Popup Store'

[Asia Economy Reporter Eunmo Koo] Golden Blue International announced on the 9th that it will operate a premium beer 'Blue Moon' brand popup store in Yeoksam-dong, Seoul.

The Blue Moon popup store is operated at the 'Blue Moon Taphouse,' the fourth Blue Moon brand house established worldwide after Virginia, Panama City, and Valencia, Spain, and the first in Asia. It was planned to provide an opportunity to directly experience the Blue Moon brand by expanding consumer contact points under the theme 'Together Again' in the post-COVID-19 era.

The Blue Moon popup store, operating from today until the end of December, features interior work inspired by the image of a glass filled with Blue Moon beer garnished with fresh orange slices, emphasizing Blue Moon's unique freshness and bright feeling.

Golden Blue International plans to present various consumer events to celebrate the popup store opening. For two days from today, as an opening event, they will hold the 'Best Performer Challenge' for the most proper way to pour Blue Moon draft beer and an event for the 'Special Blue Moon Engraved Exclusive Glass' available only at the 'Blue Moon Brand Popup Store.'

This content was produced with the assistance of AI translation services.