LG Electronics President Jo Joo-wan Practices On-site Management in Milan... Attends Design Week

President Jo Joo-wan: "Design Must Capture F.U.N Customer Experience That Enhances Space Value and Elegance"
Attended Milan Design Week

LG Electronics President Jo Joo-wan (center) took management steps to innovate customer experience at the 'Milan Design Week 2022' held in Italy. President Jo Joo-wan is seen visiting the LG Electronics exhibition booth and examining concept products of plant lifestyle appliances.

[Asia Economy Reporter Park Sun-mi] Cho Joo-wan, President of LG Electronics, has embarked on on-site management in Italy to enhance customer experience innovation. He expressed his determination to showcase LG Electronics' unique differentiated design that transcends industrial boundaries by closely analyzing the latest design trends across various industries.

On the 9th, LG Electronics announced that President Cho visited the 'Milan Design Week 2022,' held from the 6th to the 12th local time in Italy. He was accompanied by executives including Ryu Jae-cheol, Head of H&A Business Division; Park Hyung-se, Head of HE Business Division; Lee Cheol-bae, Head of Design Management Center; Lee Jung-seok, Head of Global Marketing Center; and CX (Customer Experience) executives.

President Cho and the executives started by visiting the exhibition booth of LG Electronics' ultra-premium built-in kitchen appliance, 'Signature Kitchen Suite,' and then explored the latest design trends in various fields by visiting Bosch Siemens, Smeg, Molteni&C, Moooi, Lexus, IKEA, and others. President Cho emphasized, “As customers’ lifestyles are becoming increasingly diverse, we will closely analyze the latest design trends in various industries such as furniture, automobiles, and interiors to present designs that transcend industrial boundaries.”

He continued, “Space is a place where customers communicate and share with their precious people,” and stressed, “It is important that design embodies F.U.N customer experiences that enhance the value and dignity of space.” He urged, “Let us deliver LG Electronics’ premium value through designs that provide the best (First), unique (Unique), and never-before-seen (New) F.U.N customer experiences that blend into customers’ lives.”

President Cho’s business trip with heads representing the home appliances and TV businesses, along with customer experience executives, is interpreted as a reflection of the intention to provide differentiated customer experience-centered products and services that go beyond the boundaries of organizations or products, rather than stopping at the customer experience offered by a single product. His statement about closely analyzing the latest design trends across various industries to present designs that transcend industrial boundaries also stems from this background.

LG Electronics employs about 800 designers who continuously analyze customers’ diverse lifestyles and increasingly distinct personalization tendencies to introduce customized products, striving to elevate the status of design through a detailed understanding of customers. At the end of last year, through organizational restructuring, the LSR (Life Soft Research) office under the Design Management Center was elevated to the LSR Research Institute, strengthening capabilities to discover business insights through global customer experience and behavioral research. The 'Design Crew' program, operated since last year targeting university students, also reflects the intention to discover new design insights through sincere communication and understanding of customers.

This content was produced with the assistance of AI translation services.