"Like a Travel Magazine" Shinsegae Department Store Presents App Content with 'Yeohaeng Emichida'

Introducing Music That Matches Travel
App Page Layout Like a Travel Magazine
"Strengthening the Lifestyle Platform"

Shinsegae Department Store × Yeomi (Travel Enthusiast) Collaborative App Content.

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store has partnered with the country's largest online travel community 'Yeomi (Yeohaeng Emichida)'.

Shinsegae Department Store announced on the 9th that starting from the 10th, it will introduce various travel-related contents such as 'The Best Travel Destinations of My Life' and 'Playlists That Match Travel Destinations' through an application (app) in collaboration with Yeomi.

Yeomi, which has 1.16 million followers, introduces not only famous domestic and international travel destinations but also places that are hard to find on SNS and other platforms. Accordingly, the MZ generation (Millennials + Generation Z), who prefer unique travel experiences, accounts for half of the total followers.

The collaborative app page of Shinsegae Department Store and Yeomi is available for free to anyone who logs into the Shinsegae mobile app. Throughout June, users can explore 'The Best Travel Destinations of My Life' introduced by Yeomi members. It offers a variety of information ranging from overseas travel content such as Alaska glacier cruises and Finland dog sledding trips to emotional travel content like the top 10 best sunsets of a lifetime.

Shinsegae and Yeomi plan to continuously present monthly recommended travel themes along with various travel destinations and content that add emotional value.

Music that matches travel is also recommended by the Shinsegae Department Store app. On the Shinsegae×Yeomi app page, K-pop playlists such as 'A Long-Awaited Airplane Trip' and jazz music playlists like 'Paris Back Alley Jazz Bar' to reminisce about Paris travel will be available throughout June.

Meanwhile, Shinsegae Department Store has been steadily offering various mobile contents. Beyond simply providing brand discount information on the department store app, it has embarked on differentiated digital marketing by including the latest trends and humanities knowledge. It is characterized by the ability to enjoy it as if reading a magazine.

Last year, Shinsegae signed a memorandum of understanding (MOU) with Genie Music, opened a dedicated Genie Music section within the mobile app, introduced monthly recommended playlists and magazines, and held on-tact concerts at the end of the year.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, "Ahead of the full-fledged vacation season, we introduced travel-related content to provide customers with a special experience," adding, "We will strengthen differentiated services that lead lifestyle beyond distribution."

This content was produced with the assistance of AI translation services.