Samsung C&T's 'Ami' Launches Korea-Exclusive 'Ami Heart' Product
Popular Beige Color Products in Korea Featuring the 'Big Ami Heart' Logo
[Asia Economy Reporter Eunmo Koo] 'Ami,' the French designer brand under Samsung C&T Fashion Division, announced on the 8th the launch of the exclusive 'Ami Heart' products available only in Korea.
Ami introduced various items featuring the brand's signature 'Ami Ha' logo as a focal point. The collection includes beige crewneck T-shirts with the Ami heart logo, cardigans suitable for all seasons, oversized T-shirts, sweatshirts, and hoodies in beige and black colors adorned with a big heart logo, as well as cropped pants with a banded waist.
In particular, Ami showcased differentiated combinations depending on the item by diversifying the colors of the Ami heart logo or enlarging its size. The regular fit features a red Ami heart as a highlight, while the oversized fit elegantly distinguishes the silhouette with a larger Ami big heart.
The Korea-exclusive Ami Heart products have been released every season, achieving near sell-out sales performance. They are sold not only at Ami's nationwide stores but also on SSF Shop, Samsung C&T Fashion Division's fashion and lifestyle specialty mall.
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Jeon Bora, team leader at 10 Corso Como, said, "As the exclusive importer partner of Ami in Korea, we introduced this exclusive collection to provide a brand experience only possible in Korea," adding, "We aim to offer a different level of enjoyment to customers who seek experiential consumption based on authenticity and rarity."
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