Chevrolet Unveils New Trailblazer Brand Campaign with AKMU

A scene from the brand campaign CF video featuring duo group AKMU with Chevrolet's new Trailblazer

[Asia Economy Reporter Choi Dae-yeol] Chevrolet announced on the 7th that it will hold a brand campaign with the duo AKMU to commemorate the launch of the new Trailblazer. Accordingly, they decided to release a collaboration song, TV commercials, and events. While unveiling the campaign title song inspired by driving the Trailblazer, the TV commercial was produced using virtual production techniques. On the social networking service (SNS) Instagram, a short interview video was also posted. No Jeong-hwa, Executive Director of Marketing at Korea GM, said, "We will continue to communicate with consumers who prefer differentiated styles through music as a medium."

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