Chosun Polytechnic Student Becomes Youth CEO with 10 Billion Won in Sales, Gaining Attention

Park Ji-ho, CEO of Food Signal... Discovering Niche Markets for Semi-Prepared Foods Online

Jiheo Park, CEO of Food Signal. Photo by Chosun Polytechnic University

[Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] A young entrepreneur in his 30s, a second-year student in the Franchise Startup Management Department at Chosun Institute of Technology, has grown into a CEO with sales exceeding 10 billion KRW, attracting attention in the food industry.

According to Chosun Institute of Technology on the 7th, Park Jiho (31), CEO of Food Signal Co., Ltd., recorded sales of 10 billion KRW through online business by offering products that are easy to cook.

He discovered a niche market in line with the trend of rapidly increasing online demand due to COVID-19 and the rapid growth of the semi-prepared food market.

Park, who launched the online food specialty brand "Jibeseo Meokja" (Let's Eat at Home), introduced products such as beef small intestines that are difficult to eat at home.

From the first year, the brand gained popularity and achieved sales close to 5 billion KRW.

He established a HACCP-certified manufacturing plant to meet consumers' stringent hygiene standards, increased production capacity for core products and additional items, and enhanced price competitiveness.

Additionally, by operating an in-house development team, he built a system to respond to consumers' changing tastes.

Due to these achievements, Park received the "Minister of Food and Drug Safety Award" at the 13th Food Service Industry Day held this year, as well as first place in the previous Consumer Satisfaction Brand Awards.

In his 20s, Park also founded Dolgop1991, a beef small intestines specialty restaurant. At that time, he incorporated various know-how about cooking, sauce development, and consumer taste preferences into his current business.

Currently, to gain more expertise, he is studying practical skills necessary for current operations such as service, menu development, marketing, supervising, and big data analysis in the Franchise Startup Management Department at Chosun Institute of Technology. He is also diligently taking management courses.

Park said, "I will continue to grow the company as an innovative business to establish a solid position in the online food market."

This content was produced with the assistance of AI translation services.