"With Social Distancing Lifted and Clear Weather, Emart's Outdoor Activity Product Sales 'Soar'"

May Racket Sports Equipment Sales Up 40%, Ball Sports Equipment Sales Up 20%
Last Year's 'Indoor' Water Play, This Year's 'Outdoor' Water Play Items Popular, Sales More Than Double Year-on-Year
Up to 30% Off Summer Clothing, Golf Equipment, Sun Visors, Camping Gear Until the 15th

[Asia Economy Reporter Yuri Kim] With the lifting of social distancing measures and continued clear weather, sales of outdoor activity products are increasing.

Emart announced on the 7th that an analysis of sales in May this year showed a significant increase not only in vacation items such as water play products but also in sports goods like soccer, basketball, and volleyball, as well as hiking, camping, travel products, and socks. Golf product sales in May rose about 34% compared to the same period last year, and racket sports goods such as badminton and tennis increased by 40.6%. Table tennis products recorded a sales growth rate of 116%.

Sales of ball game sports equipment, a representative outdoor activity, also rose sharply. Basketball and volleyball goods sales in May increased by about 20% year-on-year. Soccer goods rose by about 45%. Travel-related products also showed strong sales. Travel bags grew by about 100.8%, doubling last year's sales, and sun visor hats sales increased by 52.8%. Sock sales rose about 15% compared to the previous year, with women's sports socks showing a growth rate of over 20%. Generally, socks are off-season in summer, but sales increased due to the rise in sports and outdoor activities.

Sales of water play products such as swimsuits and goggles are setting new records daily. Swimsuit sales in May increased by 117% year-on-year, buoyancy suits and snorkeling products by 345%, and water products like surfboards by 423%. Last May, indoor water play products such as 'water play pools,' 'character air cushion pools,' and 'character kids pools' were popular. However, this May, sales of outdoor water play products like tubes, walker tubes, and beach balls surged significantly. Due to COVID-19 last year, customers played in small pools on balconies or house terraces rather than outdoors, but with the lifting of social distancing, they are now purchasing 'outdoor water play products.'

Accordingly, Emart launched the water play product section three weeks earlier than usual, starting in early May. They also planned to operate nearly double the quantity compared to last year. Emart is holding a sale until the 15th of this month, offering up to 30% discounts on outdoor activity products such as summer clothing, golf goods, sun visors, and camping equipment.

They prepared the 'Days THE Comfortable' event for a pleasant summer. All items of 'Days Linen,' made from hemp plant materials that absorb sweat well and have good breathability, and all items of 'Days Sheer Cursor,' which minimize skin contact area for a cool wearing experience, are sold at a 20% discount when using event cards. Additionally, downloading the 'The Comfortable Coupon' from the Emart application (app) provides an extra 10% discount benefit.

Emart prepared a total of 390,000 units for this event. Especially this season, they improved the inconvenience of linen, which wrinkles easily, by blending linen with rayon. Days beach hats, bucket hats, and sun visors are offered at uniform prices, and five pairs of Castelbajac socks are also sold at event prices.

Jihyung Kim, Emart miscellaneous goods buyer, said, "Emart has prepared various products and promotions for many customers looking forward to summer outings and outdoor activities," adding, "Emart will continue to proactively introduce products that match customer trends to provide even greater customer benefits."

This content was produced with the assistance of AI translation services.